Chrome Carbon



Offset your vehicle's emissions
and support local reforestation



“Being a motoring enthusiast brings with it a responsibility.“

Andrew Couper, Chrome Carboneer and Head of Specialist Motor Trade Insurance at Lockton Companies

“This is the least I can do to minimize my impact on the environment.”

Paranjay Dutt, Chrome Carboneer and Freelance Motoring Writer & Photographer

“Being environmentally conscious and a motoring enthusiast do not have to be mutually exclusive.”

James Noble, Chrome Carboneer and Festival Director at MotoFest Coventry


Who says automotive enthusiasts don’t care about the environment?

Quite a few people, actually. Should the world’s over-reliance on fossil fuels overwhelm the deep emotional connection we have with one of man’s most incredible engineering and design heritage?

It’s a highly personal choice. So it’s up to all of us to make our automotive pursuits contribute to a better future.

Chrome Carbon is about demonstrating the power of this collective passion. Channeling the positive to reduce the negative. Change our habits, both on AND off the road to preserve something beautiful and worthwhile for the next generation.

Because expressing genuine passion means acting upon it.

Julien Lescure
Chrome Carbon Founder




Go to our calculator to simply select your type of vehicle and its frequency of use.


Discover your vehicle’s estimated CO2 emissions and sign up to take action today.


Support local reforestation projects and enjoy your passion in a sustainable manner.


Discover how our members’ passion for the automotive was born and how they reconciles it with their concern for the environment.

Member’s interview: Ian

Find out how Ian’s passion for cars was born and how he reconciles it with his concern for the environment.


Member’s interview: Andy

Find out how Andy’s passion for cars was born and how he reconciles it with his concern for the environment.


Member’s interview: Paranjay

Find out where Paranjay’s passion for cars was born and how he reconciles it with his concern for the environment.



Discover some of our partners’ projects, restoring unique and vital forest systems and preventing additional CO2 to enter the atmosphere.

Renature Estrela, Portugal

This project aims to restore as much as possible of the Estrella Forest in Portugal.


Community Forest Restoration, England, UK

This unique project aims to generate both environmental and societal benefits.


State Wide Wildfire Restoration, Oregon & Washington, USA

This project aims to reforest lands that were burnt during the 2020 devastating fire.




If you have any questions, please contact us here
What is Chrome Carbon?

ChromeCarbon is a reforestation and climate actions program by and for automotive enthusiasts and motoring adventurers.

ChromeCarbon is about enjoying our passion honestly by facing up to our responsibility and preventing more CO2 from entering the atmosphere than what our vehicles emit.

It is about repairing, restoring and preserving not only our machines, but also our environment. Both protected and celebrated for future generations.

How does it work?

Chrome Carbon is as simple as 1, 2, 3.

First simply estimate the CO2 your vehicle(s) produce by selecting your vehicle type and the desired mileage to offset into our calculator. Second, register with us monthly or as a one-off contribution.

And third, enjoy your passion knowing you’re actively helping the planet by funding successful reforestation initiatives and carbon reduction projects.

What does it cost?

At Chrome Carbon we are on a mission to make fighting climate change simple and affordable for automotive enthusiasts and motorised adventurers. We want everyone to be able to participate whether you drive a moped or a 1971 7.0l 426 Plymouth Hemi’ Cuda (oh yeah!). Check our calculator to find out more about what does it cost.

Can you prove the members’ commitments are respected?

Four times a year, we publish our investment receipts (accessible from the “Transparency” section of the “About” page, here). These figures are shown relative to the pledge made by all Chrome Carboneers at the time of the investment. So you can easily verify that the commitments have been respected.

How effective is tree planting in combating climate change?

Planting billions of trees across the world is one of the most impactful and affordable ways of taking CO2 out of the atmosphere to tackle the climate crisis, according to scientists.

A mature tree absorbs carbon dioxide at a rate of 21 kg or 48 pounds per year, while producing 118kg or 260 pounds of oxygen over the same period. In a typical forest with 200 trees per acre, one acre absorbs 4.4 tonnes or 9,600 pounds of carbon dioxide and produces 23.6 tonnes or 52,000 pounds of oxygen every year. 

Of course these are just the raw figures. Planting forests is very complicated. The right diversity of species must be planted in the right locations, and the local populations need to be incentivised to take care of them.

This is why Chrome Carbon partners with organisations working closely with national forest agencies, local forest experts and farmers. Making sure that the right trees are planted and looked after in the most relevant locations. 

Chrome Carbon also supports partners investing in agroforestry. Agroforestry is a land use management system in which trees are grown around or among crops or pastureland. This intentional combination of agriculture and forestry has varied benefits, including increased biodiversity and reduced erosion. Plus it values the trees in the local economies. Making sure trees are taken care of in even the most remote locations.

Is my Chrome Carbon contribution enough to fight climate change?

The short answer is no.

At Chrome Carbon, we value our road trips and take immeasurable pleasure from driving our cars and riding our bikes. We get the best out of every mile,  because we know that each of them take a small toll on the planet.

We believe that offsetting and planting trees goes hand in hand with an ambitious reduction of our personal carbon footprint beyond our vehicle’s emissions. Chrome Carbon’s offset and reforestation programme focuses on unavoidable tailpipe emissions. For the rest of our carbon impact, we believe that it is our responsibility to change how we consume and how we live. 

Plenty can be done, and as a member of Chrome Carbon, you will always have access to facts, information and findings.  So you can make more informed decisions on how to reduce your broader carbon footprint.

Can I register more than one vehicle?

Yes. We know what it is. We can’t help it either. A collection starts with one but often grows to more. You can have as many subscriptions as vehicles you have. Simply repeat the process for each vehicle whose emissions you wish to offset. 

If I selected to pay monthly, can I cancel my subscription?

Yes, you can cancel your subscription at any time. All your subscriptions are manageable individually from your account. Meaning you can cancel a subscription for a vehicle you’ve sold for example. Or you can add a new subscription for a new vehicle you just bought. And you can also pause a subscription for a vehicle you temporarily get off the road.